Whitepaper

In the age of internet of things, user experience has become an art of storytelling much farther away from interface design to creating long lasting impressions at the end user. User driven stories has become the optimal way to pitch to executive decision makers of an organization and clients alike, a one skill that will […]

Introduction Our unique proposition is that we help you develop your idea into a marketable and sellable Intellectual Property in as less than 60 days. In startup ecosystem, that’s a rather very short span and a big promise. So, how do we deliver it? We open up our methodology. Merkat Intellekt’s Idea to IP (I2IP) […]

Steve Blank’s seminal 2003 book titled The Four Steps to the Epiphany started the lean startup movement. This book redefined how startups are launched. The Four Steps to Epiphany shares a wealth of knowledge on rapid iteration, customer feedback, testing your assumptions. It explains in lucid detail the way to excellent customer development. Let’s understand […]