In our earlier posts, we talked about what makes a Minimum Viable Product successful. Now let’s talk about measuring its success! The first thing to do after releasing an MVP is to start tracking key performance indicators. KPIs are important because they allow us to see if the efforts put in were all worth it. […]
If you want to build a successful software product, you need to start with an MVP. Minimum Viable Product is a version of your digital product that has the minimum features needed to solve the pain points of your earlyvangelists to prove that there is demand for your product. The goal of an MVP is […]
A startup competitor analysis (SCA) helps entrepreneurs and to-be founders understand their competition by looking at how their competitors are addressing the pain point that your startup is planning to address. It is an important step in creating your business plan. SCAs provide valuable information such as product features, pricing models, marketing strategies, customer acquisition […]
Some people assume that only developers or those with technical backgrounds can build successful products, and an entrepreneur without technical knowledge cannot succeed. Many non-tech entrepreneurs with great ideas keep them to themselves because they think it’s too hard to develop a tech product. Fortunately, this is just a popular misconception; in reality, there are […]
As an early-stage tech startup founder or someone planning to become one, it is important that you are aware of the common pitfalls that you will most likely encounter on your journey. In this article, we will list five of the biggest mistakes entrepreneurs make and explain them with examples. After reading through this article, […]
Introduction Our unique proposition is that we help you develop your idea into a marketable and sellable Intellectual Property in as less than 60 days. In startup ecosystem, that’s a rather very short span and a big promise. So, how do we deliver it? We open up our methodology. Merkat Intellekt’s Idea to IP (I2IP) […]
Steve Blank’s seminal 2003 book titled The Four Steps to the Epiphany started the lean startup movement. This book redefined how startups are launched. The Four Steps to Epiphany shares a wealth of knowledge on rapid iteration, customer feedback, testing your assumptions. It explains in lucid detail the way to excellent customer development. Let’s understand […]
If you are a start-up and you have an idea to build a marketplace, a social network app or a file hosting service or any other such, goal should be to create a quality piece of software using the right tech stack. But how do we choose the tech stack that would enable us to do […]
You have a great idea and you feel it’s time to build it out. Even though your idea is very promising, you want to be very careful not to kill it with poor execution or running out of budget. You’re asking your friends for recommendations for an expert or you already have someone in mind. You’ve decided that going the MVP route is theright approach. At this point, you have a few questions to answer before diving in tobuild your MVP: Who is the consumer of your MVP? How do you pick the right set of features for your MVP? Given that your MVP will have only a few features, how do you ensure that your customers stay invested and interested in your offering? Let’s deal with them one by one. Who is the consumer of your MVP? MVP by […]